Vishwa Parimi appointed Head of Sales Europe for Cardiolife

Vishwa Parimi has been appointed Head of Sales Europe at  Cardiolife and will lead  the commercial strategy across the region, with a focus on growth, strategic partnerships, and delivering exceptional value to customers.

Vishwa brings over 23 years of experience in the healthcare technology industry, with a strong track record in commercial leadership, go-to-market strategy, and customer success. He joins Cardiolife after 14 years at Medis Medical Imaging, where he served as Director of Sales & Operations. In that role, he led sales across the UK, Ireland, Baltics, and Nordics, and managed channel sales across parts of Europe and Asia. 

“We’re thrilled to welcome Vishwa to Cardiolife,” says CEO, Kristin Lied. “His combination of deep industry experience, customer-centric mindset, and proven leadership in AI-driven medical software will be instrumental in helping us scale across Europe and deliver on our mission to support clinicians with high-precision diagnostic tools.”

Throughout his career, Vishwa  has demonstrated the ability to build markets from the ground up, grow market share, and maintain a 100% customer retention rate. He has worked extensively with cardiologists and radiologists across Europe and has a strong network within the clinical and MedTech communities. Prior to his time at Medis, he held positions at GE Healthcare and Philips Healthcare. He holds a degree in  Computer Engineering (from NITK, India) and an MBA (from RSM Erasmus University, The Netherlands).

“I’m truly excited to join Cardiolife at such a pivotal time in its growth journey,” said Vishwa Parimi. “The company’s commitment to innovation, precision, and improving patient outcomes through AI aligns perfectly with my values and experience. I look forward to working with a passionate team to expand our reach across Europe and bring high-impact solutions to clinicians and patients alike.”